Where in the world will you deploy Leo Daedalus?

Multidisciplinary multilingual creative director / writer / media maverick, at your service in a post-categorical world.

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» Check out the ad-length clips:

chaospreview creativedept paradigmshift fasterfreakier languagemaster categorycon nobudget itsaboutpeople rousingspeechpreview

» Watch the HD Music Video and the complete Director's Cut:

categoryswake directorscut

» Plus: download the Category’s Wake MP3.

I instigate, lead and make creative media projects happen.

Are you looking for an experienced creative leader with a rigorously different perspective and an international, cross-cultural outlook?

Founding creative director of HELSINQI in Portland, Oregon — I'm offering my hands-on collaborative leadership, serious creative chops and communication skills to a larger team effort in international creative industries such as advertising and entertainment.

» Get in touch! I look forward to talking with you.

More about Leo Daedalus:

Leo Daedalus in the Category's Wake music video
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Founding Creative Director of HELSINQI creative agency

Portland, Oregon, USA. Since 2006.

Proven ability to lead ambitious projects, direct diverse teams, work with clients and leverage experience to solve creative, cultural and technical challenges.

Experienced Multidisciplinary Creative

Writer, director, filmmaker, performer — media, music, design +

Ability to unify diverse skills and approaches, connect across disciplines and bring out the best from diverse teams.

Multilingual

7 languages (some rustier than others) and counting. Ridiculously fast study.

Ability to bridge cultures, understand multiple perspectives, clarify communications and bring disparate people and ideas together.

Computer Science Degree

University of Washington, B.S. cum laude 2003

» More at LeoDaedalus.com

Leo Daedalus language star

What does "Category is Dead" mean?

"Category is Dead" is a call to arms. Stale, boxed-in thinking means missed opportunities. Media, tech, communications, culture and globalism are accelerating exponentially. Yesterday's perceptual habits won't cut it. Change has changed.

Categorical thinking is critical, but it has its place. To thrive in the new chaos we need a new vision — a dynamic, holistic systems approach to fill out the cognitive toolbox at the visionary level.

"Category is Dead" is a provocation: Let's ask the big What Ifs — and act on them. If the video raises more questions than it answers, so much the better: Let's talk!

 

Category is Dead — the video

Written, directed, performed, shot and edited by Leo Daedalus.

budget: less than US$500, including viking helmets

production assistant: Anna Daedalus

equipment: courtesy of David Sampliner & Rachel Shuman, Andrew Wade Smith and Samuel Miller

location: the legendary Daedalus living room in Portland, Oregon

Category’s Wake — the song

Written, produced and performed by Leo Daedalus.

co-producers: Pete Remine & Anna Daedalus

engineer: Pete Remine at Dubtrain Studio, Seattle

drums: Davee C

See the Complete Credits — Thanks to all the magnificent people who made this project possible.